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Medimix Ayurvedic Body Scrub

Medimix Ayurvedic Body Scrub

Medimix Ayurvedic Body Scrub

Domain

FMCG

Year

2023

Services

Print Campaign

Product Launch Promo

Product Photoshoot

Lifestyle Photoshoot

Credits

Manikandan M

Konstantin Frolov

J Prem Sankar

Introducing Medimix Body Scrub to the US with a fresh, inclusive approach.

Introducing Medimix Body Scrub to the US with a fresh, inclusive approach.

Introducing Medimix Body Scrub to the US with a fresh, inclusive approach.

Introducing Medimix to the US meant reimagining Ayurveda for a diverse audience. We broke away from traditional branding to create a bold, inclusive campaign that spoke to all skin types. Through a print campaign and product launch video, we showcased real textures, real skin, and a modern, minimal aesthetic. The result? A fresh take on Ayurveda—authentic, relatable, and made for everyone.

medimix-body-scrub-product-photoshoot
medimix-body-scrub-product-photoshoot
medimix-body-scrub-product-photoshoot

Photography / by J Prem Sankar

medimix-body-scrub-product-photoshoot
medimix-body-scrub-product-photoshoot
medimix-body-scrub-product-photoshoot

Product Photoshoot / For Website & Social Media

medimix-body-scrub-launch-campaign-us
medimix-body-scrub-launch-campaign-us
medimix-body-scrub-launch-campaign-us

Launch campaign / Promo

medimix-body-scrub-lifestyle-photoshoot
medimix-body-scrub-lifestyle-photoshoot
medimix-body-scrub-lifestyle-photoshoot

Lifestyle Photoshoot / US Market

All elements of the design, from visual identity to user experience, were created to promote a sense of calm and mindfulness. Developed with green energy in mind, the digital platform uses soft, organic visuals.

medimix-copper-body-scrub-product-photo
medimix-copper-body-scrub-product-photo
medimix-copper-body-scrub-product-photo

Product Photoshoot / For Website & Social Media